Where the future of fresh produce comes to life
Macfrut – The international trade fair for the fruit & vegetable supply chain
Macfrut is the must-attend event for fresh produce professionals, bringing together the entire value chain: from cultivation to trade, post-harvest technologies, packaging, logistics, innovation and global markets.
21–23 April 2026
Rimini Expo Centre, Italy
What is Macfrut?
Macfrut is the leading international exhibition dedicated to the fruit & vegetable industry. A unique event covering the entire supply chain: from cultivation machinery, greenhouses and irrigation systems to nurseries, seeds, fertilizers, crop protection, biosolutions, spices and medicinal plants – all the way to production, processing, packaging, logistics and services.
Download your free ticket >>
Macfrut is more than just an exhibition, it’s a platform for knowledge and connections, with a focus on:
5 Reasons to Attend
- Discover global fresh produce trends
- Meet exhibitors and buyers from around the world
- Attend high-level technical and scientific events
- Access practical insights and actionable solutions
- Create new business opportunities
A Fast-Growing International Network
From Field To Market:
The Complete Journey
Over 60,000 sqm of exhibition space covering the entire value chain:
PRE-HARVEST AREA
- Biosolutions & digital farming
- Irrigation technologies
- Nursery and varietal innovation
- Agrivoltaics
- Biotechnology
- AI & robotics
POST-HARVEST AREA
- Production and trade
- Packaging
- Post-harvest technologies
- Cold chain technologies
- Logistics and services
- Small fruit supply chain (BERRY AREA)
- Tomato supply chain (RED PLANET)
HEALTHY FOOD AREA
- Spices and herbal products supply chain
- Organic products supply chain
- Healthy and minimally processed products
A hub for knowledge & strategic vision
Macfrut delivers a high-level conference program developed with leading international experts, universities, research centers and market players.
Take part in:- Conferences and symposia
- Thematic forums and technical workshops
- Project, research & best practice presentations
2026 Special Focus
Avocado and Mango
Caribbean Area
Sicily, Partner Region
Macfrut is for you if you are...
- A grower or producer organization
- A trader, distributor, or buyer
- A technology provider or service company
- A technician, agronomist, or researcher
- A large-scale retail or export operator
- An institution or industry association
